The sports experience, redefined.
Sensible Stats builds the next generation of user experiences for betting operators, sports clubs and sports media. Every user gets what matters to them, when it matters, in your brand.
How many goals have Liverpool and Man City scored in their last 5?
Across their last five, Liverpool scored 7 and Manchester City scored 13.
Liverpool average 1.4 goals a game in their last 5, Manchester City 2.6.
Total corners odds
Liverpool and Man City have averaged 11.4 corners in their last 5 meetings.
Man City have won 7 or more corners in 4 of their last 5 away games.
Both teams scored in 9 of their last 10 meetings
Both teams scored in 7 of Inter's last 8 home games
Both teams scored in 6 of their last 7 meetings
Arsenal scored in the first half in 7 of their last 8 at home.
Arsenal averaged 18.4 shots in their last 5 home games.
Arsenal scored first in 8 of their last 10 home games.
Arsenal have won their last 6 home games.
Both teams scored in 5 of their last 6 meetings.
4 or more goals in 4 of their last 5 meetings.
Welcome back, Daniel. You usually go for 3-match combos around 5.0, so I built one for you.
Arsenal have won their last 6 home games.
Both teams scored in 5 of their last 6 meetings.
4 or more goals in 4 of their last 5 meetings.
How is Real Madrid v Barcelona going?
Real Madrid have scored after the 70th minute in 7 of their last 10 home games.
Matchday is close, Jamie. Rovers at the Park on Saturday.
Rovers' form
Rovers are struggling on the road: 1 win in their last 6 away, and they've let in the first goal in 5 of them. We've won 4 of our last 5 against them.
how many has carter got this seasn??
Understands shorthand and typosHe's scoring for fun for us. 9 league goals, our top scorer by five, and he's carrying this team.
Speaks as the clubCarter's shots and xG
He's earning every one of them for us: 31 shots, 14 on target, and 9 goals from 7.2 xG.
how are we getting on?
We're dominating. 1–0 up, 58% of the ball, and Rovers can't get near our box.
Rovers haven't had a shot on target since the 30th minute.
Carter has created the most xG on the pitch: 0.92 from 4 shots.
Moreno has 48 successful passes, the most of any player in the match.
Who had more league goals this season?
Private nicknames on the board. No personal data stored.
Since Mittelstädt's red card at 49', 7 of Bayern's 10 attacks have come down the right. Olise has had 5 touches in the Stuttgart box, as many as in the first 49 minutes.
Michael Olise met Kimmich's corner on the volley in the 58th minute. It was Bayern's first goal from a corner all season, at the 64th attempt, and it came nine minutes after Stuttgart went down to ten.
Until the red card, Mittelstädt had won all six of his duels with Olise. Since then, Olise has had five touches in the Stuttgart box, as many as in the first 49 minutes.
Watch the film on YouTube · 1:15User expectations have changed. Sports platforms haven't.
Natural language and personalisation are now the default in everyday apps. Most sports platforms still show the same content to every user.
The old sports experience
The Sensible Stats experience
Static tables
Users dig through screens to find what matters.
Conversational
Users ask in their own words and get a clear answer.
Same for everyone
Every user sees the same content, whatever they follow.
Personalised
Experiences shaped by each user's teams, players and habits.
Users go looking
Insight sits in menus until someone finds it.
Proactive
The right insight arrives before they ask, pre-match and live.
Dead-end stats
Numbers with no next step.
Ready to act
One tap to the key insight, the bet slip or the on-air graphic.
One engine, built for the sports ecosystem.
Better experiences grow the business.
- 01
Deeper engagement
Turn passive users into active participants through conversational sports experiences.
- 02
Stronger retention
Keep users coming back with personalised, real-time interactions tailored to their interests.
- 03
New revenue opportunities
Turn every engaged moment into revenue, from bet slips and tickets to sponsor placements.
Built brick by brick.
Sports intelligence is the foundation. AI is the experience layer.
- Sensible Stats EngineDiscovery · insights · live support
- PersonalisationRight content · right user · right moment
- User intelligenceWhat each user follows, explores and bets on
- Sports intelligenceStats · trends · signals
- Sports dataMatches · players · teams · live events
LLMs are the interface, not the brain. Every number comes from verified sports data.
Enhance your platform. Don't replace it.
Sensible Stats fits into the product you already run, in your brand.
- 01
Easy to add
Add it as a ready-made widget or through our API. Nothing in your product needs rebuilding.
- 02
Fits your stack
Designed to sit on top of the platform and tools you already run, on mobile and desktop.
- 03
White-label
Your colours, fonts and logo on every screen, so your brand stays at the centre.
- 04
Privacy first
Personalisation runs on in-app behaviour and match context, without asking users for personal data.
Build the next sports experience
on your platform.
See how Sensible Stats would look and work for your users in a 30-minute walkthrough.
Book a demosolutions@sensiblestats.com